Awards Categories |
A total of 10 awards categories are designed. They are open for election without regional boundaries.
Customer Experience Strategy Award considers the overall customer experience strategy of an enterprise. An effective experience strategy should come with a clear vision in bringing the enterprise to their desired goal / destination. Strategy must be coupled with actionable tactics with track record of success.
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Customer Experience VOC Award focuses on how enterprises collect customer data and how “voice of customers” are being heard and reflected in the customer experience management process to improve their ultimate experience.
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Customer Experience Process Award focuses on how resources are designed, prioritized and integrated for optimum effectiveness and efficiency throughout the whole customer experience management cycle.
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Customer Experience People Award emphasizes on the role of your employees. Human touch could be the most critical factor in managing customer experience and your employees should be empowered with relevant policies and tools to make their job a happy one, thus bringing you happy customers. |
Customer Experience Technology Award should always be an effective enabler for your customer experience initiatives. A successful deployment of technology should bring you quantifiable results with measurable metrics in line with your defined objectives. |
Call Center Customer Experience Award focuses on call center customer experience. You experience design should not only enlighten your customers but also reflect your core brand values throughout the process, which enables you to bring differentiated services to your customers for enhanced loyalty and customer equity. |
| B2B Customer Experience Award You experience design should not only enlighten your customers but also reflect your core brand values throughout the process, which enables you to bring differentiated services to your customers for enhanced loyalty and customer equity. |
Online Customer Experience Award focuses on online customer experience. You experience design should not only enlighten your customers but also reflect your core brand values throughout the process, which enables you to bring differentiated services to your customers for enhanced loyalty and customer equity. |
In-store Customer Experience Award focuses on retail / in-store customer experience. You experience design should not only enlighten your customers but also reflect your core brand values throughout the process, which enables you to bring differentiated services to your customers for enhanced loyalty and customer equity. |
Multiple Touch-point Experience Award focuses on how well you could integrate among three or above customer touch-points to deliver a truly branded customer experience to your customers. You must demonstrate your ability to synergize and effectively allocate limited resources among various touch-points for this Award.
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Territory Coverage |
There is no territory boundary on your submission of entries. Basically it will be divided into the below major territory coverage and please mark clearly which territory you want to apply in your submission.
Four Territory Coverage are defined for your reference:
• Asia Region: Including Asia Pacific, East Asia, West Asia, Middle East, South
East Asia, etc.
• Europe Region: Including East Europe, South Europe, West Europe, North
Europe, Middle Europe, etc.
• America Region: Including North America, South America, Caribbean region, etc.
• Africa Region: Including East Africa, North Africa, South Africa, Middle Africa,
etc. |
Eligibility |
• Participating organizations must have registered office(s) and operations in related awards territories.
• Participating organizations must have direct product / service delivery to their customers in related awards territories.
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No. of Entries |
• Each enterprise can apply from a minimum of one to a maximum of three Awards.
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