|
 |
Evaluation Criteria |
The Effective Experience Framework
|
|
¡°An effective framework helps you to focus on the essentials and set priorities.¡± |
The skeleton of the Effective Experience Framework is based on the four core elements of the Branded CEM Method9¡ª X-VOC10, X-MOT11, X-Anchoring12 and X-Effectiveness13¡ªit provides a management framework with four modules in 12 components for the creation, delivery and assessment of effective customer experience.
|
|
Effective Experience Framework¡ªFour Modules in 12 Components |
| |
A Closed-loop Management System. Customer experience management is a journey, not a destination¡ªit starts from understanding customers to formulating an effective experience STRATEGY to allocating resources at TOUCH-POINTS to delivering results¡ªthe feedback and outcomes of EXECUTION will be routed back to VOC for continuous improvement and development. |
|
|
|
| |
|
| |
|
| BACK TO TOP | BOOKMARK THIS PAGE |
|
|
