2007: Two major initiatives were introduced in the year of 2007. Firstly, the Awards program has extended its coverage to Asia Pacific markets; and secondly, Vendor Partner Supporting Award was introduced to appreciate the efforts of various partners of the enterprises.
2006: To reflect the broader scope of customer management, new awards categories in customer experience were created. From which touch-point experience became an essential element that shouldn't be missed for evaluating a company's customer management success.
2005: Being the 4th year of the Awards program, it was extended to cover Greater China region, on top of the mainland China ones. After the 7-phase election process with over 1,000 votes received, a total of 13 winners (Mainland China and Greater China plus 5 category awards: Customer, Strategy, Process, People, Technology) are identified.
2004: Via online voting, submission of case studies and presentation meeting to Panel Judges, 17 industries award winners have been finalized. On top of it, 3 cross-industry winners have been awarded by GCCRM Global Advisor Panel.
2003: Riding on the huge success of the first year, GCCRM has continued its 2nd year election in 2003 and has extended the awards to cover 17 major industries in China. After going through a 6-month election process, the winners of the 17 industries have been selected.
2002: It is the first year of the Awards program. The key objective is to promote and improve the CRM development in China and recognizing those enterprises who have made efforts and achievements in their CRM projects and development. The election process started from February 2002 and after step-by-step screening, two main category winners: Local Enterprises and Foreign Enterprises with 5 winners in each group had been identified from a total of 268 nominations. |
